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Douglass Hatcher
Douglass Hatcher C4I
25
Co-Founder and President, communicate4IMPACT (C4i)

TELL A BETTER STORY. GET BETTER BUSINESS RESULTS.

I'm a former speechwriter for both senior government officials and global CEOs. I spent most of my career in Washington, DC, working on Capitol Hill. I co-founded our firm with my wife, after having spent several years in New York, driving thought leadership and executive communications for a global financial services company. That experience solidified my thinking that there was a market for business storyteling that I could pursue on my own. 

The purpose for founding this community is really to evangelize the power of storytelling to drive results in businesses, organizations, and for individuals. I've selected a number of general topics where storytelling can have tremendous impact. Those topics, which include areas like leadership, public speaking, and marketing, are meant only to be starting points. My hope is that members like you will not only contribute to current topics but also contribute additional topics that may have broad interest and appeal. My goal is to provide an organic platform to exchange information, materials, articles, reports, etc that speaks to the discipline, reach, and importance of business storytelling. 

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Quick Post
Social Media
Douglass HatcherC4I
Co-Founder and President, communicate4IMPACT (C4i)
Here are some solid social stats from Sprout Social. Curious whether anyone is using TikTok for business? Jeff Bullas who's a major social influencer asked if your brand isn't on TikTok, you should be asking yourself why. Yes, on the one hand, there is a certain first mover advantage to getting in early on a new channel. But at what cost? My primary concern around TikTok (besides whether it fits with our business) is security. Welcome your thoughts.

https://sproutsocial.com/insights/social-media-statistics/
Quick Post
Marketing
Douglass HatcherC4I
Co-Founder and President, communicate4IMPACT (C4i)
Here's a short piece on predictive advertising. I'd love to hear thoughts about how this rising model might impact business storytelling and other aspects of business.

https://www.clickz.com/how-predictive-advertising-is-changing-the-future-of-digital-marketing/259808/
Douglass HatcherC4I
Co-Founder and President, communicate4IMPACT (C4i)
Trust in credible, dispassionate science has never been more vital than it is right now. But second to trust is the importance of storytelling and communication in science to make your topics matter and actionable. Below is brief article that touches on the blossoming convergence among science, storytelling, and good communication. Interestingly, one of the great champions of this convergence is none other than Alan Alda, the actor, most famous for is role of Hawkeye on the TV show, MASH. He's even founded a school as part of the SUNY system in New York that's dedicated to science communication. This section of our platform on business storytelling is obviously the reason why it exists in the first place.

https://blogs.scientificamerican.com/observations/how-do-you-write-compellingly-about-science/
Quick Post
Workplace
Douglass HatcherC4I
Co-Founder and President, communicate4IMPACT (C4i)
The decade of the 2020s will be unlike any other in human history. Some of the changes will be mammoth, others will be less noticable but no less important. One place that's going to undergo change is the workplace and how we work, especially as more teams operate remotely and across multiple generations. But that's just for starters. Check out this article from South Africa.

https://www.iol.co.za/business-report/technology/the-world-of-work-is-changing-at-lightning-speed-prepping-for-the-future-40148069
Quick Post
Public Speaking
Douglass HatcherC4I
Co-Founder and President, communicate4IMPACT (C4i)
How practical is this?? I've used some of these and they can help a lot. But what's going to be crazy amazing is the use of various realities to practice with, to engage with, and research with all thing public speaking. BTW, presentation guru is worth signing up for. It's free and pushes out great content about presenting for greater impact. Would love to know what public speaking tools others are using, if any.

https://www.presentation-guru.com/5-apps-to-make-you-a-better-public-speaker/
Quick Post
Tech
Douglass HatcherC4I
Co-Founder and President, communicate4IMPACT (C4i)
I first came across 5G, writing an article with Garry Lyons, formerly of Mastercard. 5G is a mixed bag at the moment with a lot of fits and starts for a whole host of reasons. And while some healthy skepticism makes perfect sense in the short term, there's little doubt that as the 2020s unfold, 5G will in fact change, not the game but everything. So, you'll find a consistent flow of 5G info in this tech section. Would love to know what's on your mind around 5G in general and when it comes to your work.

https://www.zdnet.com/article/5g-and-iot-how-small-businesses-will-make-the-most-of-the-revolution/
Quick Post
Leadership
Douglass HatcherC4I
Co-Founder and President, communicate4IMPACT (C4i)
Check out Clayton M. Christensen's final interivew. As you probably know, he is the father/author of the idea of disruption in business. He died late last month from leukemia. Would love to know yout thoughts about this legend of Harvard Business School, of business in general, and his work. https://sloanreview.mit.edu/article/an-interview-with-clayton-m-christensen/
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