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Social Media
Douglass HatcherC4I
Co-Founder and President, communicate4IMPACT (C4i)
Here are some solid social stats from Sprout Social. Curious whether anyone is using TikTok for business? Jeff Bullas who's a major social influencer asked if your brand isn't on TikTok, you should be asking yourself why. Yes, on the... (More)
Quick Post
Marketing
Douglass HatcherC4I
Co-Founder and President, communicate4IMPACT (C4i)
Here's a short piece on predictive advertising. I'd love to hear thoughts about how this rising model might impact business storytelling and other aspects of business.

https://www.clickz.com/how-predictive-advertising-is-changing-the-future-of-digital-marketing/259808/
Douglass HatcherC4I
Co-Founder and President, communicate4IMPACT (C4i)
Trust in credible, dispassionate science has never been more vital than it is right now. But second to trust is the importance of storytelling and communication in science to make your topics matter and actionable. Below is brief article that... (More)